Marketing Mix for U.S.A car market Chery Cars China Essay - 13

Marketing Mix for U.S.A car market Chery Cars China - Essay Example car industry through various aspects of strategic marketing mix. This paper concludes by recommending adaptation marketing mix strategies with specific reference to joint ventures as a key entry strategy for Chery into U.S.A. This paper also recommends â€Å"overdesign, overtest and overservice† of Chery cars as a strategy gain U.S.A. consumers’ confidence in Chinese products. Chery automobile limited, a Chinese car company founded in the year 1997 has gone through tremendous growth and is today one of the biggest car manufacturing company. The car company currently manufactures minivans, 15 different types of passenger cars, as well as commercial vehicles including A5 sedan, V5 crossover and the QQ compact. Chery’s annual car productions and sales stand at 900,000 and 800,000 cars respectively (PR, 2014). The company’s brands include Eastar, Chery and Tiggo which was latest brand launched in 2013 in china. American cultural dimension is dominated by masculinity and individualism and are the important factors driving the U.S. car industry for long time in history. As stated by Ijose (2009 p.4), U.S. car industry is the largest, valuable, and competitive industry of the world posing big threat to three domestic manufacturers Ford, GM and Chrysler. The U.S. Car market shares as per 2009 congressional records are: GM 22.3%, Ford 15.1%, Chrysler 11.0%, Asian brands 44.6% and German brands 6.5% (Cooney, 2009 p.16). Chery’s cars in the United States are totally a different market and the marketing philosophy is polycentric since U.S. is a unique market for cheese cars. The high numbers of products recalls have served major blows to Chinese automotive products’ acceptance in the America. The masculinity and individualism culture of the market calls for geocentric philosophy s an approach to design of Chery’s cars for the U.S. market. Lin Zhang acknowledges that "No question, the U.S. is the most

Death of A Salesman as a Modern Tragedy Essay -- Death Salesman loman

Death of A Salesman as a Modern Tragedy      Ã‚   It has been stated that the audience needs to have mixed feelings about the destruction of a human being for a play to be a tragedy. To establish Death of A Salesman as a tragedy, we must demonstrate that not only does the audience feel sadness due to Willy’s demise, but also they feel that justice has been exacted on Willy for his behavior. As this is the case I will first examine the reasons why the audience feels sadness for Willy, and then go on to see why it is that the audience also feels that Willy deserves the punishment which fate hands him.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     It is obvious throughout Death of A Salesman that Willy Loman’s life is bad, and that it is getting worse, despite Willy’s dreams and aspirations. His first major problem is with his job. From the very first scene we see that all is not well. Willy has returned from a work trip the same day as setting out for it, and it is made obvious that this is not the first occurrence of an incident of this type. Thus the audience is aware that Willy has problems with his job, and it is not long before they find out that Willy having trouble getting to work is the least of his problems. The real problem lies at work itself. It appears that despite all of Willy’s bragging, he is not actually a very successful salesman (the lack of people at his funeral perhaps indicates not only that he isn’t one, but also that he never was a particularly good one in the first place). He has in fact been ‘borrowing’ money fr om Charley to make Linda think that he is still successful. Willy lies so often about his work (as well as other things), that he has almost made himself believe his own lies, and one of the only indications to the contrary is... ...acter in the play inspires several different sentiments, including Linda who despite being loyal is too subservient for her own good, and Biff, who despite the fact that he is honest and has good intentions, is too direct to help matters very much.    Works Cited Eisinger, Chester E. "Focus on Arthur Miller's 'Death of a Salesman': The Wrong Dreams," in American Dreams, American Nightmares, (1970 rpt In clc. Detroit: Gale Research. 1976 vol. 6:331 Foster, Richard J. (Confusion and Tragedy: The Failure of Miller's 'Salesman' (1959) rpt in clc. Detroit: Gale Research. 1983 vol. 26:316 Gardner, R. H. ("Tragedy of the Lowest Man," in his Splintered Stage: (1965) rpt in clc. Detroit: Gale Research. 1983 vol. 2l6:320 Gordon, Lois "Death of a Salesman": An Appreciation, in the Forties: 1969) rpt in clc. Detroit: Gale Research. 1983 vol. 26:323   

Describe and assess one theory of cognitive development Essay

Piaget argued that CD is based on the development of schemas. This refers to a psychological structure representing all of a person’s knowledge of actions or objects, e.g. gripping or driving. To perform a new skill which the person has no schema they have to work from previous skills that they have. This is called assimilation, where they have pulled previous schemas together then adapted and changed them to fit their task through accommodation. For example when a person is learning to juggle a person can already grasp, throw and catch so they use the schemas that they have for these skills to perform the skill of juggling. When a person feels confident and comfortable with the task that they are performing they are said to be in a state of equilibrium. Piaget believed that children go through 4 stages of CD; Sensori-motor (0-2yrs)- in this stage children have no object permanence. So if they were playing with a toy and it fell out of sight they would not realise it had even existed. Piaget said that the skill of object permanence came at about 9 months. The second stage of CD is the pre-operational stage (2-7yrs), at this stage language is developing but children are unable to conserve (understand that shapes can change without the mass or size having to change) or decentre (can’t understand things from another persons point of view). This is also known as the theory of mind. In the concrete operational stage (7-11yrs) children have developed the theory of mind and are also able to conserve if the problem is ‘concrete’/visual. The final stage is Formal operational stage (11yrs- onwards). In this stage children are able to work things out abstractly so this is the stage in which children start to be taught algebra.  The above ideas about CD were based on Piaget’s own research. Most of the studies were carried out solely on his own three children. The studies were carried out in the form of clinical interviews and tasks and all the results and observation were recorded in a diary. One strength of Piaget’s theory comes in the detailed supporting evidence, which he himself provided. One of his tasks investigated object permanence. He gave a baby a toy and they played happily with it. But then he covered the toy with some cloth. Even though the baby had seen the toy hidden it failed to look for it and it appeared he didn’t even remember it had been there. This suggests that ideas are underpinned by detailed empirical research, which provides a sound foundation for the theory. A further strength is that Piaget’s theory has been applied to education and has lead to improvements in the quality of teaching and learning. Discovery learning is where children learn through play and interaction. They handle and perform what they are learning so that it sticks in their mind. For example to learn how plants grow a class will be split in to thirds; one group taking home some cress placing it on the windowsill and watering it daily. Another group takes home some cress, which they place in a cupboard and water daily and then the final group who place their cress on the windowsill but don’t water. From this they will visually see the importance that water and light play in survival of plants. This is important, as they can’t think abstractly. This suggests that Piaget theory has had a great impact on primary school teaching methods and he showed children don’t just think like little adults. However later researchers have been critical of Piaget’s methodology. He carried out his research on his three children; for starters this number is too small and means that results can’t generalised. The children were born from a â€Å"genius† so it is likely that they aren’t ‘typical examples’ of children in society. As his research was high on ecological validity it meant that it was low on reliability. This suggests that if the tasks were repeated its unlikely that the researchers could repeat them exactly as Piaget did them. A further weakness is that more recent research has thrown doubt on the ages that Piaget suggested. For example Bower carried out a study in to object permanence where he put a mother and baby in a room with a toy. After the child had been playing happily he turned the light off. Due to infrared lights Bower could see how the child behaved and it reached out to find the toy even though it was out of sight. This suggests that we need to rethink the age of stage shifts due to up-to-date/ recent findings.  In conclusion, although Piaget’s theory has some weaknesses it remains one of the key theories of CD. However in contrast to Piaget’s view, Vigotsky took quite a different view. He laid much more emphasis on social interaction and cultural factors and on interaction with adults shaping CD. Perhaps a combination of their ideas is the way forward.

Health Plan For Increase Expenditure - 898 Words

There are a number of products and initiatives being used by health plans to control expenditures and maintain market competitiveness. Recent slowing in health expenditures has largely been due to price changes, a shift from inpatient to outpatient care, and increased coverage. However, here I will focus on operational changes within the health plan that can be made to decrease expenditures. I will discuss how investing in disease management programs, wellness incentives, and value-based insurance design now can be used to control rising healthcare expenditures in the future while adding value for consumers. I will also discuss the challenges involved with implementing these initiatives. Disease Management Programs: Background A small portion of the patient population accounts for a disproportionate amount of health care expenditures primarily due to chronic illness (Shelton, 2002). 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